Areas of application

The WENZEL design package has been used by leading companies, particularly in the automotive industry, for many years.

Automotive industry - car body

The body design of a car is important for a number of reasons, including:

  1. aerodynamics: The shape of a car's body can significantly influence aerodynamics, which in turn has an impact on fuel consumption, speed and handling.
  2. surety: The design of a car's body can also play a decisive role in its safety. Cars with a low center of gravity and a reinforced frame roll over less frequently in an accident, while cars with crumple zones and airbags can cushion the impact and protect occupants.
  3. style: The body design of a car is also important for its aesthetics. Cars with sleek, sporty designs are often considered more desirable than those with edgy, utilitarian designs.
  4. branding: The body design of a car also serves to distinguish it from other cars and to identify it as belonging to a specific brand or model. This helps to create a recognizable and memorable brand image.

Automotive industry - interior

The interior design of a vehicle is important because it influences the user's overall experience and can influence the decision to buy a vehicle. A well-designed interior can provide occupants with comfort, convenience, and a sense of luxury. It is a key factor in the perceived value of the vehicle and helps the vehicle stand out from its competitors. In addition, interior design can also play a role in safety as it can influence visibility and ergonomics for the driver.

Mobility - Other

WENZEL styling solutions are also used in other areas of mobility/transport. Among other things, in motorcycle, truck & yacht designs.

Industrial design - home appliances

The design of home appliances is important for a number of reasons. First, it can affect the functionality and usability of the device. A well-designed device is easy to use, has intuitive controls and feels good in the hand. This can make it more comfortable to use and increase the likelihood that the device will be used correctly. Second, the design of a device can also have an impact on its energy efficiency and environmental sustainability. A well-designed device is more energy efficient, which can help reduce energy costs and reduce the environmental impact of the device. Third, a device's design can also affect its aesthetics and how it fits into the overall aesthetic of a home. A well-designed unit is visually appealing and complements the overall design of the apartment. In addition, good design also reflects the company's image and reputation and can ultimately influence the customer's decision-making process when choosing a product.